Why Hemp Clothing Is the Next Big Thing

Why Hemp Clothing Is the Next Big Thing - Wildalaya

At Wildalaya, we believe clothing should feel good not just on your skin, but in your heart. As the world wakes up to the impact of fashion on our planet, hemp clothing and hemp is quietly becoming one of the most promising fibres for a more conscious future. Since Australia legalised industrial hemp in 2017, we’ve been embracing its potential of Hemp Clothing and weaving it into everything we do.

1. A Truly Sustainable Super-Crop - Hemp

Hemp is gentle on the earth and powerful in its growth. It thrives naturally—without the need for pesticides—and improves the soil as it grows. It uses significantly less water than cotton and even helps clean up toxins from the land. It’s a crop that gives more than it takes, and we’re proud to make it part of our story. Source: Forbes

2. Fashion (Hemp Clothing) That Feels Right

More and more people—especially younger generations—are moving away from fast fashion, and looking for pieces that are kind to the planet and the people who make them. Hemp offers a beautiful alternative: natural, renewable, and meaningful. At Wildalaya, we craft each garment with care, blending timeless style with a gentle footprint. Explore our Hemp range.

3. Beautifully Made, Designed to Last

Hemp clothing is strong yet soft, breathable, and naturally antibacterial. It feels a lot like linen, but with more resilience—and it only gets better with time. Whether blended with cotton or worn pure, it holds its shape beautifully and is made to be worn and loved for years. Hemp Pants will last long for you! 

4. From Niche to Everyday

What was once a little-known fibre is now being embraced by global fashion leaders—and we’re so happy to be part of that shift here in Australia. At Wildalaya, we design with purpose, bringing you elevated everyday wear made from one of the most sustainable fibres on earth. 

5. A Growing Movement

The hemp clothing market is growing rapidly, (fingers crossed), with forecasts showing it could reach $23 billion globally by 2031. As this movement grows, so does our commitment to creating thoughtful, lasting hemp clothing that reflects our shared values of care, quality, and respect for the planet.


Join us on this journey. Because when fashion and sustainability come together, something truly beautiful happens.